The FIA Formula E World Championship is one of the World's top FIA World championships and the only single seat pure Formula E race.
The event was founded in 2014, and its pure electric racing features are in line with the theme of low-carbon, green and sustainable development in the international community, which is highly respected by the global electric vehicle industry. Including Audi, Mercedes, BMW, Porsche, Maserati, McLaren, Nissan and many other well-known brands in the industry actively join. At the same time, due to its zero emission, low noise environmental protection attribute, this race is the only urban street race held entirely in the world's central city, the core landmark around.
Southeast Capital has been discussing with FIA since 2013, and signed an agreement with FIA and the global operation organization of the event in August 2014 to invest and establish the event operation and commercial rights development Company, which has the exclusive operation and commercial development rights of the event in Mainland China, Taiwan, Hong Kong and Macao.
Southeastern capital's investment strategy not only covers electric vehicles and related industries, but also focuses on environmental protection, low-carbon and sustainable development, sports and cross-border entertainment.
After the establishment of the company by Southeast Capital, the event successfully held its first race in the world in September 2014 around the Bird's Nest and Water Cube in Beijing. In the following seasons, the event hosted five races in Beijing, Hong Kong Central and Hainan Sanya Haitang Bay. So that Chinese brands and Chinese cities together with London, New York, Paris, Rome, Zurich, Berlin, Monaco, Buenos Aires, Morocco and other stations have gained great attention.
As the investment of Southeast Capital keenly captures the hot spots of science and technology, environmental protection and entertainment in the world, the event operation and commercial rights development companies invested by Southeast Capital quickly get the attention of Capital, and have received several rounds of investment from well-known investment institutions including PV Capital, Yunfeng Fund, Sina Capital and so on.
At present, in addition to traditional competitions, Southeast Capital also leads the expansion of this IP, including industrial park, local offline entertainment, brand art derivative and cross-border co-branded product development, NFT online virtual art, etc., to build IP industrialization matrix.